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Use keywords such as "consumer behavior", "attitude", "preferences", "lifestyles", "demographics", etc. Use the Thesaurus to find more subject keywords, or pay attention to the suggested keywords.Electronic Resources
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ComAbstracts
Citations and abstracts for articles from primary research journals in communication. More Info...
Communications Abstracts
Citations to communication-related articles, reports, papers, and books from a variety of information sources.
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Citations and abstracts for journals, books and dissertations in psychology and human behavior.
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Academic Search Complete
Humanities, social sciences, news and events, sciences, policy -- mutli-disciplinary coverage of journals. Includes many full text articles. More Info...
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