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Marketing Resources - US
Company
Profiles
| Business & Company Resource Center |
| In depth coverage of businesses, including company profiles, financial reports, brand information, company rankings, histories and full text periodical articles. Current full text, directory, numeric and statistical information, began in 2000. Journal indexing from 1984- (varies by title). |
| Standard & Poor's NetAdvantage |
| Offers on-line access to popular research products such as Industry Surveys, Stock Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports among others. |
| LexisNexis
Academic Universe |
- Company Search: click on "Business", also pay attention to the menu "Business Searches" on the right.
- Article Search: click on "News", select either "News, All" or "Business News Publications."
|
| Investext
Plus |
|
Analyst reports and profiles on major public or private companies worldwide. Usu. covers business
description, products, history, and financial analysis. |
| ReferenceUSA |
|
Comprehensive current listing of US public and private companies,
healthcare providers, nonprofit organizations and government agencies. |
| ThomasNet (Thomas Register) |
| Directory for industrial suppliers, distributors, and service providers in the US and Canada. Searchable/browsable by product type, company name, and brand name. |
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Industry
& Market
| Business
Source Premier |
|
Do a general article search using "Advanced Search", then
select "Industry Profiles" or "Market Research Reports".
Such reports or profiles usually come from renowned trade publications.
|
| Mintel Reports |
| Market research reports covering (mainly) US and international marketplaces. Each report analyzes market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. |
| Business & Company Resource Center |
| In depth coverage of businesses, including company profiles, financial reports, brand information, company rankings, histories and full text periodical articles. Current full text, directory, numeric and statistical information, began in 2000. Journal indexing from 1984- (varies by title). |
| Investext
Plus |
|
Full text reports for over 53 industries worldwide. Choose industry
from the drop-down menu. Or do a keyword search using "[kw] industry report" |
| Gartner Research |
| Provides market research reports on all aspects of the IT industry, covering vendors, markets, and trends. Topics include customer relationship management, e-commerce, supply chain management, computer hardware/software, social software, IT security, IT spending, IT applications in various industries (including higher education), and more. |
| Wall
Street Journal Online |
|
Full text coverage from 1984 to present. Provides a broad range of
information on businesses, industries, the economy, and sociopolitical
factors that influence the business world. |
Industrial Ratios:
- Industry
norms and key business ratios: HD9724 .I514 (Ready
Reference)
- Almanac
of business and industrial financial ratios: HF5681
.R25 T68 (Ready Reference)
- RMA
annual statement studies: HC101 .R6 (Ready Reference)
- Financial studies of the small business: HD2346.U5 F55a (Ready Reference)
- Bizstats.com: a wide range of business and industry statistics and ratios, including the hard-to-get ones for small businesses. Data are not very current, but good for reference.
|
| ::
Industry & Trade Associations :: |
Such
organizations are dedicated to promoting the industries they are
in and often collect extensive industry-specific data that are not
available elsewhere. Their Web sites sometimes make such data or
analytic articles/reports freely available. Contacting them directly
by calling or emailing are also a valid way of collecting exclusive
information. To find an industry-specific association, try the following
two sources:
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Market
Shares, Brands & Promotion
::
Key Reference Books ::
- Market
share reporter: HF5410
.M35 (Reference)
- Portland Business Journal Book
of Lists (Portland, OR): HG4058.P6 B66 (Ready Reference)
- Encyclopedia
of consumer brands: HF5415.3 .E527 1994 (Reference)
**
Market
shares, company rankings, brand information, promotion and other product-related information can also be found in the following
places:
- Resources mentioned in "Industry & Market" above often contain searching and sorting by sales option.
- Article/news
databases such as Business Source Premier and LexisNexis Academic Universe.
When searching, try combining "market share" and company,
industry or product name as keywords.
- Gary
Price's List of Lists: containing special issues of trade
magazines for rankings and statistics.
| Advertising
Age Data Center |
|
Provides exclusive advertising and marketing industry data, including
comprehensive ad spending estimates on 100 elite marketers, company
profiles, and sales and earnings reports, top megabrands ranked by
measured U.S. media spending, other marketing/advertising spending
data and ranking, top media companies, and top advertising agencies.
Free registration required. |
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Consumers
| Business Source Premier |
| Use keywords such as "consumer behavior", "attitude", "preferences", "lifestyles", "demographics", etc. Use the "Thesaurus" to find more subject keywords, or pay attention to the suggested keywords |
| U.S.
Census Bureau |
The comprehensive and detailed demographic information on U.S. "American
Fact Finder" lets you find information on specific communities
by city, town, county, state, or zip code. Key links include:
|
| Consumer
Expenditure Survey |
|
Conducted by the Bureau of Labor Statistics. Provides information
on the buying habits of American consumers, including data on their
expenditures, income, and consumer unit (families and single consumers)
characteristics. |
| Mediamark Reporter ** Tutorial ** |
| Comprehensive consumer demographic, lifestyle, product usage, and media data. Users must sign up with their @pdx.edu (Webmail account). Internet Explorer recommended. |
| MyBestSegments |
| Detailed demographic and lifestyle profiles of American neighborhoods . Searchable by zip code. Demographic indicators include race/ethnicity, housing, education, income, etc. Lifestyle indicators include dining out, shopping, travel, media preferences, etc. |
| PortlandMaps.com |
| A compilation of public data for the Portland Metro area, including demographic data from Census, crime data, building permits, parks, mass transit, and more. Searchable by street address or intersection. |
| Government Information for Oregon/Portland |
|
| Other Useful Free Web Sites |
|
| Key Reference Books |
- Household
spending: who spends how much on what: HC110.C6 O34
(Reference)
- Demographics
USA county edition: HC110.C6 S83 (Reference)
- Demographics USA (Zip Ed.): HF5415.3 .D463 (Reference)
- American generations series : do a title search in Vikat
In Vikat, use "Cities and towns -- United States -- Statistics" as Subject to find books such as America's top-rated smaller cities : a statistical handbook / The American tally : statistics & comparative rankings for US cities with populations over 10,000 / Profiles of America |
| SimplyMap |
| SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. |
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Environmental
Scan
**
Sources used for industry analysis mentioned previously (Census data, Business Source Premier, LexisNexis Academic Universe, Regional
Business News, Wall Street Journal Online, Investext, Global Market Information Database, Standard & Poor's NetAdvantage ) often
include information on political and regulatory environments and how the
changes and trends will impact the industry and the companies. If there
is not a specific section in the report, one often has to do a general
search using appropriate keywords to find relevant information. Other cross-disciplinary resources include:
| EIU
Country Intelligence |
| Provides detailed reports on country commerce (operating conditions
and business regulations), country finance (financial regulations
and conditions), business briefings, business intelligence and summary
analysis. |
| PAIS |
| Contains abstracts of journal articles, books, statistical yearbooks,
directories, conference proceedings, research reports and government
documents covering topics in public and social policy, business, economics,
finance, law, international relations, public administration, government,
political science, and other social sciences -- with emphasis on issues
that are or might become the subjects of legislation. |
| CQ
Library |
| "The award-winning choice of researchers seeking original, comprehensive
reporting and analysis on issues in the news. Controversial topics
addressed in a balanced, unbiased manner in the CQ tradition." |
| Opposing Viewpoints Resource Center |
| Controversial contemporary topic summaries providing overviews of the issues, description of aspects of the issue, and providing pro and con arguments for each side. Each title explores a specific issue by placing opinions in a pro/con format. |
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Citing sources
Citing sources: PSU Library Research Guide
Citation Management Tools
** When in doubt, contact the Writing Center (outpost@Library: 9am-1pm, M-F)
Ask the Library || School of Business Administration || Portland State University
Last Updated 10/18/2010 KW
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