MKTG 460 - SBA Ranking, etc.

Major Rankings:

• PSU Business Programs in the News
• BusinessWeek
• CollegeJournal (from Wall Street Journal)
• U.S. News & World Report
• Forbes
• The Princeton Review
• Beyond Grey Pinstripes
• Economist Intelligence Unit: Which MBA

Other Screening Tools & Ranking Listing:

• "The Official MBA Guide"
• Find MBA
• Business School Rankings Directory

Finding Commentaries & Analysis:

• EBSCO - use "Multiple Databases" search to include: Academic Search Premier, Business Source Premier, ERIC, MasterFILE Premier, Newspaper Source, Professional Development Collection, TOPICsearch.
• LexisNexis Academic Universe: general news search, local news search, and media search

** Database Search Keywords: business schools, ranking, marketing or promotion, institutional marketing

Reference Books:

• Current books:
  • America's best graduate schools / U.S. News & World Report (L901 .A546, PSU Ready Reference)
  • Educational Rankings Annual (LB2331.63 .E35, PSU Ready Reference)
  • Gale directory of publications and broadcast media (Z6951 .A97, Ready Reference)
• Subject Headings in Vikat:
  • Business education -- United States -- Directories.
  • Business schools -- United States -- Directories.
  • Master of business administration degree -- United States -- Directories.