International Marketing

 

Introduction | Country Background Information | Economic & Demographic Data | Business Customs, Regulations & Resources | Guides to Specific Foreign Markets | CD-ROM & Online Databases | Market Research Firms

See also related guides listed on the Business Librarian's Page.

	INTRODUCTION Researching the foreign market for U. S. goods and services can be a complicated and time-consuming process. Data must be gathered from a variety of sources in order to develop a marketing plan. This guide highlights some of the most useful foreign market information sources and offers suggestions for locating others. Please see our guide, International Marketing - Statistical Sources, for help finding statistical data for international marketing research. back to contents
	COUNTRY BACKGROUND INFORMATION Area handbook series / Country studies Library of Congress. Irregular http://lcweb2.loc.gov/frd/cs/cshome.html A series of country studies prepared for the U.S. Department of Defense. Individual publications are available for many countries, both in print and online. Check the Library's online catalog by series (search for: Area handbook series for a list of those available). Mostly on 4th floor; call numbers vary. Asia yearbook Far Eastern Economic Review. Annual HC411 .F19 2nd Floor / Reference, 1973- Background notes U.S. Department of State. Irregular http://www.state.gov/r/pa/ei/bgn/ A series of pamphlets providing basic cultural, demographic and economic data for countries of the world. Available in print and online. Check the Library's online catalog for individual titles in the series by searching by title (eg., search for: Background notes Egypt). 4th Floor, dates vary Europa world yearbook Europa Publications Ltd. Annual Provides political, economic, and commercial information for countries. JN1 .E85 2nd Floor / Ready Reference, 1959- Additional sources may be identified by searching the Library's online catalog by subject using the country headings, e.g. Japan - industries. back to contents
	ECONOMIC & DEMOGRAPHIC DATA If you are interested in statistical yearbooks or annual abstracts for a specific country, perform a subject word search from the Library's online catalog (eg., search for Thailand statistics). Also, you may search the Internet (eg., Korea statistics) via Google or other search engine to find government statistics web sites of countries. Demographic yearbook = Annuaire démographique Dept. of Economic and Social Affairs, Statistical Office, United Nations. Annual Demographic statistics for the United Nations member countries. HA17 .D45 2nd Floor / Reference, 1948- IIS microfiche 3080-S4 Direction of trade International Monetary Fund. Annual HF91 .D5 Basement, 2002 Economic survey of Japan Japan. Economic Planning Agency. Annual HC461 .E3 2nd Floor Reference, 1993/94 Economic survey of Latin America and the Caribbean Economic Commission for Latin America and the Caribbean. Annual HC121 .U525 Basement, 1982-84 IIS Microfiche 3230-S4 / Basement Global statistics United Nations http://www.un.org/Depts/unsd/global.htm Comprehensive, central source for online statistics on United Nations member countries. Includes links to other international agencies and national statistical bureaus. Handbook of international trade and development statistics United Nations Conference on Trade and Development. Annual JX1977 .A2 TD/STAT 4th Floor / Documents Collection, 1972-1986 IIS microfiche 4050-S1 Human development report. Oxford University Press / United Nations Development Programme. Annual Demographic, industry, economic, and social statistics with an emphasis on development. HD72 .H85 Basement, 2003 Infonation United Nations http://cyberschoolbus.un.org/infonation3/menu/advanced.asp Database allowing comparison of statistical data between different United Nations member countries. International economic scoreboard Conference Board. Semiannual HC10 .I4662 Basement / Serial, 1979- International financial statistics International Monetary Fund. Monthly, with an annual yearbook. Monthly statistics for member countries, including GNP, debt, interest rates and exchange rates. HG3881 .I626 Basement / Serial (latest 6 months in 2nd Floor Reference) 1979- International trade statistics yearbook United Nations Statistical Office. Annual HF91 .U473 Basement 1983-85 IIS microfiche 3080-S15 Basement Mark Bernkopf's central banking resource center http://patriot.net/~bernkopf/ Directory of central banks of various countries, including internet links. Monthly bulletin of statistics United Nations Statistical Office. Monthly HC57 .U66 Basement, 1952- IIS microfiche 3080-P2 OECD economic surveys Organisation for Economic Co-operation and Development. Annual. Individual reports for each OECD member country. To retrieve a list of OECD Surveys available at the Portland State University Library, perform a title word search from the Library's online catalog (search for OECD economic surveys). Many OECD economic surveys available in electronic format as well. Call number varies IIS microfiche 2300-S2 OECD statistics http://www.oecd.org/std/ Organisation for Economic Co-operation and Development. Economic indicators, labor force, agricultural, industry, and trade statistics. Statistical abstract of Latin America UCLA Latin American Center. Annual Updated irregularly by the Statistical abstract of Latin America. Supplement series HA 935.S8 2nd Floor / Reference, 2002 Statistical abstract of the world Gale Research. Annual HA154 .S83 2nd Floor / Reference, 1996 Statistical yearbook = Annuaire statistique United Nations Statistical Office. Annual Comprehensive annual compilation of statistics for the United Nations member countries, covering all subjects. Arranged topically. HA12.5 U63 Basement, 1948- IIS microfiche 3080-S16 Statistical yearbook = Annuaire statistique / UNESCO UNESCO. Annual Cultural, scientific, and social statistics for the 188 United Nations Educational, Scientific, and Cultural Organization (UNESCO) member nations. Includes data on education, publishing, cinema & the arts, broadcasting, and cultural heritage. AZ361 .U45 Basement, 1963-70, 1972- Statistical yearbook for Asia and the Pacific Economic and Social Commission for Asia and the Pacific. Annual JX1977 .A2 ST/ESCAP 4th Floor / Documents Collection, 1973- IIS Microfiche 4110-S1 Statistical yearbook for Latin America and the Caribbean U.N. Economic Commission for Latin America and the Caribbean. Annual JX1977 .A2 LC/G 4th Floor / Documents Collection, 1985 IIS Microfiche 3230-S2 UNESCO Institute for Statistics United Nations Educational, Scientific, and Cultural Organization http://unescostat.unesco.org/ Wide variety of educational, scientific, and cultural statistics. World development indicators CD-ROM HC59.15 .W657 2nd Floor / Ready Reference, 2003 Partial data may also be found on the Web at World Bank Data & Maps World development report World Bank. Annual Production, capital, human resources, and general economic data. HC59.7 .W659 2nd Floor / Reference, 2004 The world economic factbook Euromonitor. Annual HC10 .W7984 2nd Floor / Reference, 2003-03 United Nations Population Information Network United Nations Population Division Data on world population trends. http://www.un.org/popin/ back to contents
	BUSINESS CUSTOMS, REGULATIONS & RESOURCES Access Nippon : how to succeed in Japan Access Nippon HC461 .A535 2nd Floor / Reference, 1994 A basic guide to exporting U.S. Department of Commerce Available in print - C 61.8:EX 7/3/[date] 4th Floor / Documents Collection and on the web at http://www.unzco.com/basicguide/index.html A basic guide to importing U.S. Department of Commerce HF3035 .B373 2nd Floor / Ready Reference, 1995 Country commerce Business International Corporation Arranged by regions, this reference guide provides information to the operating conditions, commercial laws, and business regulations in 60 countries. Updated semi-annually. HC10 .B87 2nd Floor / Reference, 2003 Country commercial guides U.S. Department of State. Annual http://www.state.gov/www/about_state/business/com_guides/index.html Information on the business and economic situation of foreign countries and the political climate as it affects U.S. business. Prepared by U.S. embassies. Link covers 1996-2001. Also available through the STAT-USA database. In the database, click on GLOBUS & NTDB (National Trade Data Bank). (Portland State University users only) Country finance Economist Intelligence Unit. Annual, with quarterly updates. Reference guide to financing techniques and banking services available to foreign firms in over 40 countries. HG4538 .B8 2nd Floor / Reference. 2003 Culturegrams : the nations around us David M. Kennedy Center for International Studies, Brigham Young University A loose-leaf collection of short pamphlets describing the culture, people, economics, customs, and society for various countries. GT150 .C85 Basement / Reference, 2000 Developing capital markets in Eastern Europe : a business reference Printer Publishers HG5430.7 .A3 L56 Basement, 1992 Doing business in Russia : basic facts for the pioneering entrepreneur Oasis Press/PSI Research, 2nd ed. HG5580.2 .A3G65 1996 Basement, 1996 Doing business in today's India Quorum HC435.2 .B86 1998 Basement, 1998 East European opportunity : the complete business guide & sourcebook John Wiley & Sons HC244 .Z593 1992 Basement, 1992 European companies : a guide to sources of information CBD Research, 4th ed. HC240 .R53 1992 2nd Floor / Reference, 1992 Exporters' encyclopedia Dun and Bradstreet, Inc. Annual, with semi-monthly issues. HF3011 .E9 2nd Floor / Reference U.S. custom house guide North American Publishing Company HE953 .N5 C8 2nd Floor / Reference, 2000 U.S. Customs & Border Protection Information on importing/exporting, traveler information and customs enforcement. http://www.customs.gov World chamber of commerce directory Lists chambers of commerce and visitor's bureaus from all over the world. Annual HF294 .W75 2nd Floor / Reference, 2003 World Market Share Reporter Gale Research HF5410 .W67 1999-2000 2nd Floor / Reference, 1999-2000 back to contents
	GUIDES TO SPECIFIC FOREIGN MARKETS World Consumer Markets on CD-ROM Euromonitor Publications 2000/2001 World Consumer Markets is a global database of consumer market size data spanning 52 countries. It provides up-to-date volume and value sales statistics for more than 330 consumer products. HF5415 .W67 2nd Floor / Ready Reference Consumer Asia Euromonitor Publications. Annual Demographics, economic indicators, standard of living, household statistics, consumer spending, advertising, service industries, and consumer market data. Arranged by country. HC411 .C623 2nd Floor / Reference, 1997 Consumer China Euromonitor Publications Narrative essays providing an overview of the Chinese economy and market, and statistics on background marketing parameters and consumer markets. HC430 .C6 C65 2nd Floor / Reference, 1997 Consumer Eastern Europe Euromonitor Publications Regional data, data on consumer markets, and detailed country statistical profiles. HC244 .A1 C66 Basement, 1992 Consumer Europe Euromonitor Publications. Irregular Consumer market information on the former Soviet-bloc countries of Eastern Europe. Market statistics on various consumer products, data on consumption trends. Arranged by product type. HD7022 .C68 2nd Floor / Reference, 1994 Consumer international Euromonitor Publications Consumer market information on 27 major non-European markets. Covers a variety of consumer products and tracks consumption trends. Arranged by product type, with detailed tables. HC79 .C6 C64 2nd Floor / Reference, 1997/98 Consumer Japan Euromonitor Publications Market overview, statistical factfile (demographics, economic data, etc.), major consumer markets, and company profiles for major companies and major retailers. HF3821 .C66 2nd Floor / Reference, 1990 Consumer Latin America Euromonitor Publications. Annual Demographics, economic indicators, standard of living, household statistics, consumer spending, advertising, service industries, and consumer market data. Arranged by country. HC130 .C6 C67 2nd Floor / Reference, 1998 Consumer Middle East Euromonitor Publications. Annual HC415.15 .Z9 C6 2nd Floor / Reference, 1998 Cracking the Pacific rim : everything marketers must know to sell into the world's newest emerging markets Probus HF5415.12 .A8 E53 1992 Basement, 1992 European business rankings Gale Research Lists of companies, products, services and activities. HG4132.A2 2nd Floor / Reference, 1992 European marketing data and statistics Euromonitor Publications. Annual HA1107 .E87 2nd Floor / Reference, 2001 Findex : the worldwide directory of market research reports, studies and surveys NSA Directories. Annual A comprehensive listing of commercially available market and business research, indexed by industry, company name, geographic area. (Market research reports which deal with a specific market or product tend to be very expensive.) HF5415.2 .F55 2nd Floor / Reference, 2003 International marketing data and statistics Euromonitor Publications. Annual Comprehensive source for international statistics, arranged topically to allow for comparison between countries and regions. Subjects covered include: demographic trends, economic indicators, trade, labor, defense, consumer expenditure, retailing & retail distribution, advertising and media patterns, consumer market sizes, consumer prices & costs, environmental data, cultural indicators, travel & tourism, and transportation. Also includes country studies for more than 160 nations, with basic statistics and a narrative political/cultural outline. HA42 .I56 2nd Floor / Reference, 2001 International marketing handbook Gale Research Co., c1981- Provides marketing profiles for countries from Afghanistan to Zimbabwe, including statistics on import/exports, manufacturing, advertising, labor, taxation, and credit. Also includes a series of international marketing briefs, on topics ranging from trade fairs and exporting to foreign business practices. HF1416 .I62 2nd Floor / Reference, 1988 The other Europe: a complete guide to business opportunities in Eastern Europe McGraw-Hill HG5430.7 .A3 E53 1994 Basement, 1994 Panorama of EU industry Commission of the European Communities. Annual, with updates. Describes over 125 sectors of the European Community's industry, including manufacturing, services and emerging industries. HC241.2 .P313 2nd Floor / Reference, 1995/96 World market share reporter Gale Research. Biennial HF5410 .W67 2nd Floor / Reference, 1999-2000 back to contents
	CD-ROM AND ONLINE DATABASES (PSU users only) Business Source Premiere Coverage: 1980-Present. Citations and some full text (approximately one third to one half of publications from dates beginning in the mid 1990's) from business and management periodicals, trade/industry journals, scholarly journals, local area titles, popular business magazines and newspapers. Topics include finance, acquisitions and mergers, international trade, money management, new technologies and products, local and regional business trends, investments and banking. Globus & NTDB Part of the STAT-USA database. Provides access to the National Trade Data Bank (NTDB), Global Business Opportunities (GLOBUS), and the International Trade Library. Gives access to international trade statistics, exchange rates, and international trade and business leads. Includes a Market Research Repository providing access to market reports for foreign countries, Country commercial guides, and international industry sector analysis. F&S Index Plus Text International Information Access Corporation. Monthly CD-ROM index with some full-text, covering a large number of business and trade journals - especially useful for hard to find international trade publications. Z7164 .C8 F17 2nd Floor / Ready Reference, 1995 Investext Plus Information Access Corporation, 1997- Investext Plus is the premier financial research database available today. Search this database to find investment, company & industry reports from over 500 brokers in North America, Europe, Asia/Pacific, Latin America, Africa and the Middle East. Wall Street Journal Index Online Full text of the Wall Street Journal, Eastern Edition. (Excludes stock quotes and classified ads). Coverage: 1984 - present World Consumer Markets on CD-ROM Euromonitor Publications 2000/2001 World Consumer Markets is a global database of consumer market size data spanning 52 countries. It provides up-to-date volume and value sales statistics for more than 330 consumer products. HF5415 .W67 2nd Floor / Ready Reference back to contents
	MARKET RESEARCH FIRMS Although most of the firms listed below want to sell their research reports for a profit, some of the sites contain some free information and data. Larry Chase's Search Engine for Marketers http://wdfm.com/ Gartner http://www3.gartner.com/Init Electronic Trend Publications http://www.electronictrendpubs.com/ Findex - "The directory of market research reports, studies and surveys" NSA Directories HF5415.2 .F55 / Reference, 2003 Frost & Sullivan (F&S) http://www.frost.com/ The Gallup Organization Consumer and demographic research around the world, e.g. Americans Lean Toward Trade Pact With China http://www.gallup.com International Data Corporation (IDC): Computer and information technology (IT) market research and consulting http://www.idcresearch.com/ The Information Gatekeepers Group http://www.igigroup.com/ Jupiter Research http://www.jupiterresearch.com/ Marketing Research Association (MRA) http://www.mra-net.org/ The NPD Group Home page http://www.npd.com/ back to contents

Revised June 2004 by Library staff.

University Home | Library Home | Subject Guides

Return to top